Building A Business The ‘Harry Potter’ Way
With seven books, eight movies, a spin-off series, three theme parks, and a theatrical play, Harry Potter is arguably one of the most widely known and popular brand names of all time. In fact, the record-breaking series of books and films have made J.K. Rowling the first author billionaire. But if we were to step back twenty years ago, only book nerds had ever heard of the Wizarding World.